He takes over the role from Jaideep Singh who will be moving on from the organisation, the company said in a statement.
Bhowmik will continue to head the Consumer Products business line at Viacom18.
Integrated Network Solutions has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres, the company said.
"Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetise various brand properties through successful merchandising and licensing partnerships," Viacom18 Group Chief Executive Officer Sudhanshu Vats said.