If any advertisement existed on any search engine, these should be "withdrawn forthwith" by the search engines, the apex court said categorically.
The court also directed the search engines to upload on their policy page and the terms of service page its order that they would not advertise or sponsor any advertisement which violated Section 22 of Prohibition of advertisement relating to pre-natal determination of sex (PC-PNDT) Act.
If any advertisement existed on any search engine, "the same shall be withdrawn forthwith by the respondents," it said.
The order was passed after Google and Microsoft argued that they were not advertising anything which violated the PC-PNDT Act or any Indian law.
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They also said it was not clear from the government's affidavit the nature of information sought as it has only stated that the search engines should be asked to provide or submit details of measures adopted by them to block or filter keywords and sponsored links violative of PC-PNDT Act and amendments.
It also took on record an additional affidavit filed by Solicitor General Ranjit Kumar, who said the government could only block or filter the information once the Uniform Resource Locator (URL) was known or provided.
Therefore, the exact URL needed to be provided by the concerned agencies for blocking or filtering at the Internet Gateways, he said.