"The PIL is for poor people. You think we have nothing else to do," a bench comprising Chief Justice T S Thakur and Justice U U Lalit said while rejecting the PIL.
The bench told Niranjan Bhatwal, a social activist from Maharashtra who filed the PIL, that such pleas should not be entertained.
"Bharat or India? You want to call it Bharat, go right ahead. Someone wants to call it India, let him call it India," it said.
The plea had sought a direction to NGOs and corporates that they should use term 'Bharat' for all official and unofficial purposes.
The PIL said in the Constituent Assembly, the prominent suggestions for naming the country were "Bharat, Hindustan, Hind and Bharatbhumi or Bharatvarsh and names of that kind".