A bench comprising Chief Justice Dipak Misra and Justices A M Khanwilkar and D Y Chadrachud did not consider the plea of BJP leader Subramanian Swamy that the ongoing tendering process for awarding media rights for the IPL events be stayed and e-auctioning directed.
The IPL matches are scheduled to start in April next year.
Senior advocate Parag Tripathi, appearing for the Committee of Administrators (COA), said that the ongoing tender process was a better option as all the bidders put their best bid in a sealed envelope to get the media rights.
The apex court had earlier asked COA chief Vinod Rai to file an affidavit specifying how the ongoing tender process was better than the e-auction.
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The Supreme Court had on July 28 sought the response of BCCI on Swamy's plea that e-auction of the media rights should be done to ensure transparency as the rights are to be given for the next five years.
He had said that the amount involved in the award of IPL media rights was to the tune of Rs 30,000 crore and the issue should not be decided in an "opaque" manner.
"This petition prays that the distribution of IPL rights, which is scheduled on July 17, 2017 should be done in the most transparent mode available, that is via E-Auction," his petition had said.
"It is a requirement that non-discriminatory and transparent method with the best international practices must be adopted for distribution of the valuable media rights so as to ensure the maximum revenue in the larger national interest," Swamy's plea had said.
He had alleged that there was a consistent attempt by vested interests to try and build a monopoly by getting the valuable rights in a non-transparent manner.