The Securities and Exchange Board of India (Sebi) found that Citrus has collected over Rs 777 crore from investors through its various holiday plans.
Also, it was running collective investment schemes (CIS) without obtaining registration from the regulator.
The order follows a complaint received by Sebi alleging that Citrus was running a 'Ponzi Scheme' and 'mis-selling' its schemes to the public.
It was also alleged that Citrus refused to refund the capital invested by the complainant in June 2012, when she approached the company for refund of the money. The company replied that she would "get the refund only after 4 to 5 years without interest."
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In an interim order passed today, Sebi said
"...Mobilisation of funds by Citrus under its various holiday plans with a promise of returns/holiday points...Are nothing but a CIS."
Accordingly, the markets regulator has ordered Citrus and its directors--Omprakash Basantlal Goenka, Prakash Ganpat Utekar, Venkatraman Natarajan and Narayan Shivram Kotnis--"not to collect any fresh money from investors under its existing schemes" and also asked them "not to launch any new schemes or plans or float any new companies to raise fresh money."
Further, the entities have been asked to "immediately submit the full inventory of the assets including land obtained through money raised by Susk India" as well as furnish details related to the scheme withing 15 days.