While a fine of Rs 1.1 crore has been imposed on the company, a penalty of Rs 10 lakh each has been slapped on its Managing Director Deep Kumar Trivedi and Whole Time Director Indrajit Vaghela Lakhaji.
According to the regulator, the firm had failed to resolve investors' grievances despite being called upon to do so by Sebi in writing.
Sebi observed that the complaints of the investors are relating to the period from 2000 to 2014.
"Non redressal of...Grievances for a long time (more than 3 years and in some case around 10 years) is certainly a loss to the investors," Sebi's Adjudicating Officer Rachna Anand said in an order today.
The watchdog also let off two promoters and two directors saying that they were not involved in the task of Sebi related compliance, as they were not liable in discharging the day to day affairs of the company.