The latest move by Sebi comes after Saminathan and his wife Uma Saminathan failed to pay dues including penalties worth Rs 1.27 crore to the capital markets regulator within the permitted time limit.
Earlier this year, the Securities and Exchange Board of India (Sebi) had ordered attachment of Saminathan's residential flat at Kanchipuram, Chennai, to recover the pending dues.
"Notice is hereby given that, in the absence of any order of postponement or stoppage of sale, the said property shall be sold through e-auction between 10.30 AM and 11.30 AM on the 23rd day of January, 2015," Sebi said.
However, Sebi said that the sale of property would be stopped if the arrears along with the interest, costs (including the costs of the sale) are paid.
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P S Saminathan had been penalised by Sebi for multiple capital market violations, including non-compliance with disclosure norms and for indulging in fraudulent trading activities.
The reserve price of the property at is fixed at Rs 1.12 crore.
"The property shall not be sold below the reserve price fixed," the market regulator said.
According to Sebi, intending bidders would have to fill up an application online.
Inspection of the said property will be allowed to the intending purchasers on January 7, 2015 from 11 am to 4 pm, the market regulator said.
Further, the successful bidder would have to deposit 25 per cent of the bid amount plus poundage fee immediately after close of auction and the balance amount within 15 days from the date of auction.