With as many as 23 centuries, including two triple tons and four double hundreds, Sehwag has graduated into a seasoned commentator after retirement from international cricket.
His forthrightness and rustiness has seen him trend on social media platforms such as Twitter and Facebook on a regular basis.
"I look forward to a long and fruitful partnership. Dunamis is a well-managed company with a skilled set of professionals. I am sure together we will deal in fours and sixes rather than ones and two," Sehwag said.
With Dunamis at the helm of brand Viru now, fans can look forward to seeing their favourite star in many more appearances and avatars going forward.
Dunamis Sportainment already have another star cricketer, Chris Gayle, in their list.