The study, involving 2,071 UK men and women aged between 18 and 30, found that when it comes to taking photographs, 39 per cent preferred taking pictures of themselves, rather than their family, partner, or pets.
When the regular selfie-takers were asked how they felt about their appearance and relationships, only 13 per cent said they felt "confident in their own skin" and 60 per cent admitted to having "low self-esteem".
The reasons why people posted selfies ranged from capturing the moment when they look their best to communicating their mood instead of updating their profile status - but most common was to get attention from likes and comments.
Only 45 per cent used their pictures for online dating profiles and 32 per cent used them to document life events in online diaries and blogs, dailystar.Co.Uk reported.
"What is important to remember is that a selfie is subject to lighting, Photoshop and a whole host of other factors, so often people actually look very little like they do in real life," said Matthew Wood, MD of vouchercloud.Com.