"It is sheer disappointment that Sena has stooped to a new low. What kind of politics is this, where you insult his (Modi's) father? We are very hurt," senior BJP leader Eknath Khadse told reporters here.
An article by 'Dopahar ka Saamna' editor Prem Shukla on October 14 had poured vitriol on Modi, accusing that he and his party had forgotten Sena's contribution to their landslide victory in the Lok Sabha elections though Sena chief Uddhav Thackeray later distanced himself from the article.
Khadse told reporters that though BJP criticised Congress president Sonia Gandhi and the leadership of NCP chief Sharad Pawar at the hustings, the party always maintained a decorum and stayed away from making personal remarks against any political leader.
"During our election campaigning, we did criticise the Gandhis and Pawar's leadership in our speeches. But we never ducked so low in our words. We had made the corrupt Congress-NCP government our enemy and not any particular leader. But the Sena targetted only Modi," he said.
"There is no doubt of a Modi wave in Maharashtra. But there are 7-8 leaders that I feel won't win the election, despite we as a party backing them strongly. This is because the anti-incumbency factor will not leave them alone though they contested (polls) as BJP candidates," Khadse said.