German audio solutions maker Sennheiser is confident of continuing its double-digit growth in India, which is among its fastest growing markets, according to a top company official.
The company, which is among the top three brands in the premium audio category category, is keen on growing its market share further by introducing a new range of wireless headphones and expanding into segments like soundbars targeted at high income households.
"The growth (in India) is driven by several factors, including the rise of average consumer income and adoption of new technology and rising penetration of headphones (which is still low compared to some other countries)," Sennheiser Electronics GmbH & Co KG Co-CEO Daniel Sennheiser told PTI.
"I believe that a combination of these factors means that our expectations are very large here," he added.
India is among Sennheiser's top 10 markets globally and is part of its APAC business. It is the second largest market in the Asia Pacific (APAC) region after China.
"India is a fast, double-digit growing market for us. We are focusing here on wireless headphones and in the premium space, we have doubled last year," Sennheiser said, adding that shift to wireless from wired headphones is driving growth in India as well as other markets.
The company is confident about its positioning despite competition from rivals offering similar products at competitive pricing.
"We understand consumers' needs better than anyone else," he said, adding, "We would not compete on price but on value."