Sentiment remained largely weak on continued capital outflows by foreign investor over retrospective taxation worries, traders said.
Foreign portfolio investors sold shares worth Rs 775.46 crore on Friday, as per provisional data.
Moreover, approaching April month's expiry in the derivatives segment on Thursday and mixed closing in other Asian bourses hit stock markets.
Maruti Suzuki, country's largest carmaker, which reported a 60.5 per cent jump in its net profit at Rs 1,284.2 crore for the fourth quarter surged 3.02 per cent to Rs 3,646.70, capped losses to some extent.
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The BSE index opened higher and rose over 129 points to touch the day's high of 27,567.28 in early trade on the back of value-buying and positive cues from other Asian markets, but on emergence of profit-booking, it dipped to the session's low of 27,141.55.
The gauge finally settled the day lower by 260.95 points or 0.95 per cent at 27,176.99, its lowest closing since January 7, when it closed at 26,908.82 points.
Sensex has lost 713.14 points in three days of downward spiral.
Similarly, the 50-share NSE Nifty end below 8,300-mark by falling 91.45 points or 1.10 per cent to close at 8,213.80 after moving between 8,334.45 and 8,202.35 intraday.
ICICI Bank ended 1.85 per cent lower even after company posted 10.2 per cent growth in its net profit at Rs 2,922 crore in fourth quarter.
Other prominent losers were Dr Reddy's, HDFC, Hindustan Unilever, GAIL, Cipla, Sun Pharma, Axis Bank, Hindalco, RIL, ONGC and Hero MotoCorp.
Of 30 Sensex stocks, 23 ended in negative zone, while HDFC Bank ended flat.
Sectorwise, the BSE realty index suffered the most by losing 3.96 per cent, followed by healthcare 3.21 per cent, oil&gas down 2.48 per cent, consumer durables 2.17 per cent, FMCG 1.73 per cent and bankex 1.33 per cent.