The constitution of the new departments comes after Shah had dissolved all cells of the organization a few months ago and a need was being felt to tone up the party's media presence in the wake of mounting attacks by opposition on BJP governments at the Centre and states.
There are 18 departments in the newly set-up including the one on Good Governance, Central and State Government programmes co-ordination for which Shah appointed party vice President Sahasrabuddhe, Sidharth Nath Singh, Mahesh Giri and Raj Shekhar.
Party's National Secretary Shrikant Sharma has once again been assigned the task of running the media cell. He was earlier the head of the media cell.
In a first of its kind, the party has set up a media relations department to help improve is media outreach, which will be run by veteran journalist and party MP M J Akbar, Shrikant Sharma, Sidharth Nath Singh, Anil Baluni and Swadesh Verma.
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Vijayvargiya, along with Akbar, will also take care of the new department of political feedback and response.