Along with senior party leader JP Nadda, Ram Madhav and the party's in-charge and co-in-charge, respectively, of J-K affairs, Avinash Rai Khanna and RP Singh, Shah will leave for Jammu tomorrow.
He is to hold a public rally in Kathua on Monday.
The BJP chief's visit is aimed at mobilising the party cadre in the state ahead of Assembly polls. BJP has formulated a 'Mission-44' plan to win majority in the state and form the government there.
Sources said Shah will meet party MLAs in Jammu tomorrow and then, on Monday, interact with its J-K unit office- bearers. He will also address a public rally at Kathua on August 25, where a senior Congress leader and former MP is likely to join the party.
In an attempt to widen its base and reach out to people in Kashmir Valley, BJP is looking to rope in some moderate players to help strengthen the party's base there. The party is working on winning over and allying with some lone, moderate separatists in the Valley in a bid to win over the local populace, sources said.