The 50-year-old actor launched the film's anthem "Jabra Fan" at Hansraj College of Delhi University, from where he did his graduation.
"I am lucky that the college authorities have given me permission to come here and launch one of my favourite songs... It's a special moment for me to come back to my college after so many years," Shah Rukh said after launching the anthem.
"It won't be a part of the film. It is just a promotional song. We are having the premiere here in our college."
Students from various colleges started gathering at the venue from around 11 am. It looked like a scene taken from the first teaser of the movie, as not only the college ground, but also the roads of North Campus were clogged by fans waiting to get a glimpse of their hero.
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A large number of police officials and bouncers were on duty to manage the crowd and avoid any unruly circumstances.
Before officially launching the track, Shah Rukh greeted his fans with his signature pose and also talked about his graduation days.
The college presented the "Dilwale" actor with a calendar made by its students.
"Fan" features Shah Rukh in double avatars, one as a superstar and the other his young lookalike admirer, Gaurav.
The peppy number, composed by music duo Vishal-Shekhar, introduces Gaurav, and shows him dancing in front of locations like Red Fort, hopping on-and-off from DTC bus and singing 'Mai tera hai re tera, jabra fan hogaya'.