Shah's maiden 'pad yatra' (foot march) in the region, which goes to the polls in the first phase of Uttar Pradesh assembly elections on February 11, comes as the party looks to do well in the communally sensitive western UP and the neighbouring places, whose 140 assembly seats face polls on February 11 and 15.
BJP is looking at the the region as a stronghold.
It is locked in a keen triangular fight in the state involving SP-Congress combine and BSP.
The seven-phase polls will be held on February 11, 15, 19, 23, 27, March 4 and 8. The results will come out on March 11.