In his new role, Seth will drive supply growth through leasing and other driver focused initiatives to consolidate Ola's position as the market leader in the Indian ridesharing space, Ola co-founder and CEO Bhavish Aggarwal told PTI.
The operations were earlier handled by Ola Vice President Rahul Maroli. He will lead Ola's Corporate offering.
Stating that the leasing business is a key strategic priority for Ola, Aggarwal said: "Ola was one of the first companies in the ridesharing space globally to attempt an innovative model like this and I personally believe that tremendous value for the ecosystem can be made possible with an innovative approach to supply."
Prior to joining SABMiller India, Seth worked with ITC Ltd for over 8 years across operations, supply chain and sales.
In 2015, Ola had announced setting up of a captive leasing subsidiary to finance cars to be added to its platform and had announced an investment of Rs 5,000 crore.
Through Ola Fleet Technologies, the Bengaluru-based firm focusses on building its own fleet and skilling drivers.