"The order of the High Court shall remain suspended," a bench comprising Justice Ranjan Gogoi and Justice Pinaki Chandra Ghose said in its interim order and posted the hearing on February 17 while asking the private channels and BCCI to come with their proposals to resolve the dispute.
The apex court, which issued notices to the Board of Control for Cricket in India (BCCI) and Star India Ltd, said the issue deserved to be heard in detail.
"World Cup is commencing from February 14. Huge assets are at stake. We have got a judgement in favour from HC. My only request to this court is to balance the equities after hearing. In the wake of stay, we will not be able to earn Rs 18 per subscriber," Chidambaram said.
He also questioned Doordarshan's stand as to "why it wants to give feed to other operators".
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His submission was shared by other two senior advocates Kapil Sibal and Salman Khurshid, who were also appearing for the BCCI and private broadcasters.
"The position of 2007, we are maintaining it for a while. We thought there is something to hear. We will not bring about a situation abruptly. This arrangement under which DD shows free feed has been there for the last seven years. Let it continue," the bench said.
While the observation was made by the bench, Chidambaram said staying of the judgement would make them suffer further in monetary terms as the world cup commences four days later.
"World Cups come and go. This will not be the last World Cup. But the judgement delivered by this court will last forever. Whatever money is lost can be earned. We will hear you," the bench said, adding that "it is a coincidence that the judgement has come at the time of world cup".