Sharma advocates new approach for reviving ailing ITDC hotels

Seeking a change in the ITDC work culture, Tourism Minister Mahesh Sharma today asked the state- run corporation's employees to put forward "entrepreneur's approach and vigorous marketing" to revive its ailing hotels.
Addressing the senior officials of India Tourism Development Coporation (ITDC) here, he said, "From now onwards, all efforts must be made to revive the ailing units/ hotels of ITDC which will require a major change in work culture."
He asked the employees to identify problems, draw up a time-frame to correct these and continuously monitor the progress.
ITDC, a subsidiary of Tourism Ministry, runs about 15 hotels across the country.

Sharma said that there can be no compromise on delivery and results must become visible. "We will try to revive hotels with some management problems but will have to lease out those with sticky problems, for example, Hotel Ashok at Jammu," he said.
He said that disinvestment should be the last option to deal with the loss-making units.
He said that an entrepreneur's approach and vigorous marketing are required to take ITDC to new heights. "It is a sector which is capable of showing quick results and results must start pouring in by the next year," he added.