"In order to please Lord Krishna and convert his birthplace into a model of cleanliness, cooperate with Brijwasis in maintaining his birthplace clean whenever you are on pilgrimage to Mathura," he said while launching a week-long cleanliness drive here.
He hoped that the city, if kept clean, will emerge among the top ten cities in the cleanliness rankings in the country.
"Let us take a pledge -- neither we would throw garbage nor allow anybody to do it," he said.