Through this partnership, SHCIL, owned by IFCI, aims to offer wealth management financial planning as a value added service across 180-plus branches in India.
ArthaYantra will also be offering personal financial advisory to SHCIL's existing client base of seven lakh customers and prospects through its proprietary "Robo-Advisory" platform, a joint statement said.
"The online process provides advice across investments, insurance, loan & expense management by delivering an unbiased, comprehensive and customised portfolio.
"This will benefit customers by identifying, prioritising and helping them achieve their personal financial goals", the statement claimed.
"Our partnership with SHCIL will ensure that the middle class too can benefit from world class financial advice and participate in the growth of our nation," said Nitin Vyakarnam, Founder and CEO of ArthaYantra.