Going on a shopping spree can make people three times happier by overcoming sadness and sparking motivation, a new study suggests.
Retail therapy, researchers said, should no longer be dismissed and it can even help a person feel more in control of their environment, researchers have found.
In order to investigate whether shopping restored a sense of control in people to counter feelings of sadness, researchers from the University of Michigan carried out three experiments.
Their findings suggest that shopping was up to 40 times more effective at giving people a sense of control. They were also three times less sad, 'The Independent' reported.
"Our work suggests that making shopping choices can help to restore a sense of personal control over one's environment and reduce sadness," researchers said.
"Retail therapy - shopping that is motivated by distress - is often said to be ineffective, wasteful and a dark side of consumer behaviour, but we propose that retail therapy has been viewed too negatively, and that shopping may be an effective way to minimise sadness," they said.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app

