Shraddha, 25, follows the likes of actresses Sonam Kapoor, Deepika Padukone and Alia Bhatt, who have their clothing line.
"Launching my own fashion label was just a dream. It isn't any more," she first tweeted.
"Check out #IMARA, my fashion line for the new Indian woman!!" Shraddha later captioned a picture of herself.
She is wearing her own creation in the pictuire, a knee length dress with a red cape, sporting a Red Riding hood look.