People start playing 'teen-patti' or 'three-cards' a month before Janmashtami with clubs and farmhouses being especially booked for the occasion.
Meena Sachdeva, a gaming enthusiast says the game of 'teen patti' has a mythological connect with Janmashtami, a festival signifying an end to social evils.
"Gujaratis replicate this age old story and play teen patti on a very large scale before Janmashtami and end it on the day of festival," says Sachdeva.
Shantanu Mathur, an online player says that when he was in US, he used to play teen-patti a lot on Janmashtami with his Gujarati friends.
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Saurabh Aggarwal, CEO and founder of Octro Inc, which has digitised the centuries old game of teen-patti.
"The excitement of the game remains the same as we give people eight different variations, we have communities as well and we have also tried to mimic the same feel for people who play it offline. We give them virtual currency to enjoy the game with family and friends," says Aggarwal.