"This is indeed a great first for both the brands. More and more customers today want to embrace innovative and advanced technologies in the kitchen segment and who would be a better partner than Croma in this step to meet the consumer demand for luxury appliances," Siemens Home Appliances Managing Director and CEO Gunjan Srivastava said in a statement.
This shop-in-shop will offer the brand's complete range of built-in and free standing appliances, which includes hobs and hoods, built-in ovens, built-in microwaves, washing machines, dryers, dishwashers and others.