The 'X Factor' USA judge, who has been spotted on numerous dates with Electra recently, has said that he is smitten with the 40-year-old beauty but insisted she is not his girlfriend yet, reported Daily Mail.
"She's not my girlfriend. We're people who date. She's adorable, isn't she?'," said 53-year-old Cowell at a radio show.
Electra, who was once married to basketball star Dennis Rodman and rocker Dave Navarro, previously said that she had fallen for the British millionaire after she filled in as a guest judge on 'Britain's Got Talent'.
"He's so cute. He is adorable. He's actually a sweetheart... I really liked him. I think he's really cool. Now, obviously, he's in (Los Angeles) with X Factor and we started to hang out and we became friends ... I think he's a great guy," she had said.
Cowell's last relationship was with makeup artist Mezhgan Hussainy. They broke off their engagement last year.