Much of the focus has been on easing norms for setting up of new businesses, but policy changes are required for their successful retail operations, they said and even pushed for a separate ministry to look into retail trade.
"We feel there is a genuine attitude towards doing things better. We are satisfied a lot... But there are four things which are necessary in operationalising the business," IKEA India CEO Juvencio Maeztu said at a Ficci event here.
Making a similar point, Tommy Hilfiger Apparels India MD and CEO Shailesh Chaturvedi pitched for a cut in import duty to reduce the cost of import of garments and accessories for its retail businesses in India.
"Total cost of import comes around 150-155 per cent in India, which is higher than ASEAN countries. There is a need to bring down the cost," he said. Tommy Hilfiger sells its products in 56 cities in India.
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Chaturvedi let out that he was surprised to get a faster response from the government to a particular problem, which he thought would have have taken three months at least.
"We need to do away with obsolete laws even at the state level. I think the Maharashtra government has taken some measures towards this," he said.
According to Trent Hypermarket MD Jamshed Daboo, the government has taken several measures, including FDI in single-brand retail, over a period of time, but the time has now come to converge all of them.
"A host of measures need to be converged and this is a huge challenge," he said and called for formation of a separate ministry for retail trade in India.
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Earlier in his inaugural address, ITC Chief Operating Officer Sanjiv Puri pitched for 'moderate' rate of goods and services tax (GST) to boost the food processing sector.
"Today, food processing is taxed at 25 per cent across the whole value chane. I believe moderate rate of tax in the GST regime will go a long way," he said.
He also said that the FMCG industry, which at present is close to Rs 2,30,000 crore, is expected to climb to Rs 6,00,000 crore by the end of the decade.
He stressed the need to innovate and deliver products to time-starved consumers and added that for the modern day consumer price was not the only element dictating purchase.
Harish Bhat of Tata Sons suggested that the industry and government should come together to find innovative solutions to satisfy consumer demand with the number of online shoppers expected to touch 220 million by 2020.