The incident occurred on Suigwari-Chirala road near Puneja village, 22 km from Doda town.
The vehicle carrying 15 people, including the driver, was on its way to Chirala from Pul Doda. The driver lost control over the vehicle and it skidded off the road, and fell into a 150 feet deep gorge, police officials said.
"Locals along with police personnel immediately reached the spot and rescued the trapped passengers from the damaged vehicle and shifted them to district hospital Doda, where doctors declared four of them, including the driver, brought dead," DySP DAR Doda Nazir Ahmed Ganai said.
Five of the deceased have been identified as Mohd Yousaf Khan (80), Om Prakash (30), Fazal Din, Punjab Singh and Rajeshwar Singh (45) - all belonging to Doda. One of the deceased is yet to be identified, officials said.
The injured have been identified as Pardeep Singh, Vishwa Nath, Amrik Singh, Vansh Sharma, Kritika Sharma and Archana Sharma, Daleep Singh, Gulab Singh and Bipan Khajuria. Later, three seriously injured people were shifted to GMC Jammu, they said.