Sky lanterns are small hot air balloons where a small fire is suspended before releasing it into the open sky.
As it offers a visual treat and brightens up the night sky, such lanterns are getting increasingly popular in cities, especially during Diwali, the festival of lights.
Environmentalists have however, clarified that it is a hoax that sky lanterns are eco-friendly and safe to use as it causes pollution and litter besides being a serious fire hazard for properties.
To sell sky lanterns, a marketing company in Kolkata has started a campaign called 'Illumination' claiming these lamps are an eco-friendly way of celebrating Diwali as they light up the sky without causing noise pollution.
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Green technologist Somendramohan Ghosh, who is an expert on air pollution, said besides polluting mid-air, sky lanterns are dangerous because naked fire is left out to float in the open sky.
The activist warned that such events where large numbers of sky lanterns are released, fire service department permission should be mandatory for safety aspects.
When contacted, West Bengal Fire Services Additional Director General Gopal Krishna Bhattacharya said the organisers should take clearances from the fire department as it is very risky.