According to the report titled 'Future of Work: A journey to 2022', around 75 per cent of Indian respondents want to work for an organisation with a powerful social conscience, while only 26 per cent valued a job that makes a difference.
The survey noted that job security is most important for 53 per cent of Indian respondents but 58 per cent do not expect traditional employment to be around in the future.
The survey results show the formation of three distinct 'worlds of work' -- Blue, Green and Orange.
The Blue World - where corporate is king and there is a relentless pressure to perform. These elite organisations employ only the best, and offer long-term job security and reward. Only 10 per cent of the total 10,000 saw this as their ideal employer.
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The Green World - the caring companies, that rethink their values and goals, have a powerful social and environmental conscience, and whose values closely match those of their employees. Around 53 per cent of global respondents chose this as their ideal employer.
"In the Blue World, HR will be at the centre of a hugely influential metric-driven strategy and performance function. In the Green World, HR's role could be much more diffuse, helping employees to shape their work around their values and outside lives. In the Orange World, HR is set to have a much narrower recruitment and tendering role" PwC India People and Change practice leader Padmaja Alaganandan said.