Mohamed Ibrahim Gabow, a journalist working for Kalsan TV, had taken a break from work to spend time with his children.
He had just left his home on Monday afternoon in the capital Mogadishu when a bomb planted beneath the driver's seat ripped through the car. He died in hospital.
"He was a professional journalist dedicated to working for the public," grieving relative Mohamed Abdirahman said late Monday. "We don't know why they killed him in front of his children."
"The explosive device was attached beneath the driver's seat of the car," said police officer Ibrahim Mohamed.
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Somalia is one of the most dangerous countries for journalists: 45 Somali reporters were killed between 2007 and 2015, according to the Committee to Protect Journalists (CPJ).
Abidirisak Mire, a colleague of Gabow, said people were unsure why he would have been targeted. "We don't know the motive," he said.
The Al-Qaeda-aligned Shabaab militant group has been blamed for a string of attacks against journalists.
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