Sexual victimisation of women by men is a growing societal concern that is present in all environments of day- to-day life, researchers said.
More specifically, instances of sexual violence are higher than any other crimes amongst college students.
In response to this growing epidemic, researchers at Binghamton University and Rush University in the US sought to identify a host of situational and dispositional factors that may predict college men's likelihood to engage in sexual misconduct.
Researchers found that most men tended to confuse sexual interest with consent to sex, but that perceptions of consent varied more as a function of situational factors as opposed to personal characteristics of the men.
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"We found that the way in which the woman communicated her sexual intentions, that is verbal refusal versus passive responding, had the largest effect of men's perceptions," said Richard Mattson, associate professor at the Binghamton University.
Similarly, the acceptance of rape myths - such as "When a woman says no, she really means yes" - and adherence to hypermasculine beliefs only became stronger when the woman's sexual intentions were ambiguously communicated.
"However, our findings also suggest that some men were earnestly attempting to determine whether consent was given, but were nevertheless relying on questionable sexual scripts to disambiguate the situation," said Mattson.
A sudden decrease in parental supervision and the consumption of alcohol, as examples, underscores an increased risk of involvement in sexually coercive situations among the collegiate setting.
However, such a setting can provide a sphere of influence to educate young men and women at a time when patterns of sexual behavior are developing.
The study's findings highlight the utility of risk reduction programs that empower women to assertively communicate their sexual desires, educate men on the inferential limits of perceived sexual desire, and reinforce unambiguous affirmative behavior as the standard for consent, Mattson said.