"The airline has been rolling out such special and heavily discounted fare offers almost every other day so far this year. But the way it has been lapped up by customers today indicates a record of sort," an airline source told PTI.
By 4 pm, tickets sale touched 1-lakh mark, the source said adding: "It expects to set a new sales record in terms of booking, in a single day."
The bookings for the three-day limited period offer titled 'Early Bird,' commenced today with a travel validity period between January 16 and October 24 next year across domestic network of the carrier.
SpiceJet was the first domestic carrier to slash fares this year as soon as the lean period set in January, which is traditionally a weak quarter for the industry.
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"SpiceJet's aggressive pricing and inventory management strategy is aimed at stimulating more travellers to take up air travel through affordable prices and improve load factor through advance purchase sales and promotions," SpiceJet said in its annual report.
This sale will allow customers to enjoy low fares by planning their journey and holidays in advance, the airline said while announcing the sale offer today.
"While the number of travellers opting for air travel during holidays has increased over the years, with the introduction of advance purchase fares, the number will only grow further," said chief commercial officer Kaneswaran Avili.