"We have set up a special social media unit in the Ministry which will be working throughout the year to promote yoga and with only less than a month left for International Yoga Day, they will focus on the event," Anil Ganeriwala, Joint Secretary with Ayush, said.
International Yoga Day will be held on June 21 across the world. Prime Minister Narendra Modi is likely to attend the event in Chandigarh.
"There will be presentations by scientists on the effects of yoga on various diseases, so people will know that there is also science behind yoga," Ganeriwala said.
On the direction from higher authorities, he said, the Ministry has involved corporates and youth in a big way to promote the event.
"We are also inviting private players. We have approached e-commerce companies like Snapdeal and Flipkart so that they can use the event logos on their products. We have also asked UGC to request universities to organise the yoga day event," Ganeriwala added.