The official broadcast partner of IPL also said this edition of the T20 league will have a five language coverage across three channels.
"Last year it was nearly 361 million viewers and I am very sure the numbers will far exceed that again....We have already announced 14 sponsors for IPL this year which is a new record," SPN India Executive VP and Business Head (Sony ESPN & SIX) Prasana Krishnan said here.
The tenth season of IPL will kick off on April 5.
"We have already announced 14 sponsors and we are more or less sold out," he said.
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Declining to comment on revenue expectations, Krishnan said, "That also (is) on course for a new record."
IPL this year will have coverage in five languages -- Tamil, Telugu, Bengali, Hindi and English -- he added.
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