For Shilpa Shettar, the heat and dust of the Hubli streets don't matter as she campaigns for her husband Chief Minister Jagadish Shettar, seeking a fifth win in a row.
What matters is the response of the people to her words. If she is able to strike a chord with the people and convince them of her plans for their better future, her day is made.
Her campaign, which commence at 7 AM in the morning, go on till about 10 in the night.
Since women in the Hubli-Dharwad region are generally reticent and hesitate to talk to men, Shilpa is "personally managing the campaign here.
She makes it a point to hold several meetings with them so that they share their problems with her, apart from door-to-door campaigns.
Meenakshi, wife of Congress candidate Krishna Byregowda believes in commencing the campaign during cooler hours.