/ --
(Photo: https://mma.prnewswire.com/media/777537/SQRRL_Mutual_Funds_Infographic.jpg )
Chasing Goals (and not Returns)
The Art of Picking Mutual Funds
On this, Sqrrl CEO & Co-founder, Samant Sikka, says, "It is true that direct plans offer slightly higher returns than regular plans. But the funds that the investor actually ends up investing in should not depend upon this marginal performance. Rather on how well does the ideology of the fund manager and fund's portfolio aligns with the investor's own goals. This is a space where the goals of the investors matter more than the percentage of returns."
About Sqrrl:
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve hit your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Access to Exclusive Premium Stories Online
Over 30 behind the paywall stories daily, handpicked by our editors for subscribers
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app