Khan appears in a bespectacled and bearded avatar in the film, set in 1980s Gujarat telling the story of a bootlegger whose business is thwarted by a tough policeman.
"@iamsrk: Day off in Bulgaria. Hav lil to do except teasing u all. The Raees teaser. Http://t.Co/vmLz7NBYC9 hope u lik it https://bsmedia.business-standard.comt.Co/nANLGHYIW," he tweeted.
Khan's fans have responded positively to the poster and the teaser of the film that is set to release on Eid 2016.
"The official first poster of #Raees is here! Have a look and let me know what you guys think!" Shah Rukh posted on Facebook.
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The timing of the poster and teaser release is interesting as it comes just a day before the release of Salman Khan's "Bajrangi Bhaijaan" tomorrow.
While the two Khans, who seem to be back on good terms with SRK unveiling the poster of "Bhaijaan", have their films releasing this year but industry is abuzz with the box office clash next year when "Sultan" and "Raees" arrive in cinemas on Eid next year.