"There has been an interest among Indians to visit Iceland after the picturisation of the song 'Gerua' from movie 'Dilwale' in Iceland. The locales of Iceland were beautifully captured in the song. We want to leverage on this interest and increase the number of tourist arrivals from India," Ambassador of Iceland to India Thorir Ibsen said here.
He said Iceland would like to invite more Bollywood filmmakers to come and shoot in his country.
The strategy of Promote Iceland is to target the premium travellers from India as Iceland is not for budget tourists.
"We have not been very active in the Indian market in the past. But now we think that Iceland has gained interest in India and we want to build on the momentum through our maiden roadshows. The roadshow was a platform for us to meet the travel trade and understand the requirements of Indian travellers," Promote Iceland Manager - Trade Delegations, Thorleifur Thor Jonsson said.
Iceland received a little over 1,000 tourists from India last year.