At a time when the older brigade of Bollywood superstars has failed to entertain the audience, Ajay Devgn believes come what may the star system will never fade away.
In the era of content driven cinema, Ajay says today audiences taste has evolved and they have become choosy about the kind of films they want to watch in a theatre.
"I don't think the star system will fade away. The audience has become choosy and they will go for the product only if it is a good thing. And that keeps us on our toes.
"Earlier we used to do films left, right and centre, whatever we want to do we did that and they used to work also. But this is not (happening) in today's time. In today's time rest of the actors especially after our generation have to be more careful and they are careful. It is all about the product," Ajay told PTI.
Ajay feels blessed to be in the industry for close to 28 years.
"I have been very lucky as I did not had to struggle much. But I have always worked hard. I feel hard work and struggle both are different things."
Disclaimer: No Business Standard Journalist was involved in creation of this content