The application will be a help for merchants without websites to start their own e-commerce platforms and also those with existing sites to shift to online retailing, Oglespark Technologies, which has launched the application, said in a statement.
"DecidePrice is a flexible Internet-based application that allows any merchant to create an online retailing solution of their own without any hassles. It also helps shop owners maintain their own identity in e-commerce (space) without depending on others.
"DecidePrice can potentially revolutionise local e-commerce. It provides customers the exact location of stores with the image gallery of products, said Oglespark Technologies CEO Rajesh J Nair.
The website that DecidePrice will provide the merchants registering with them will have a list of all details of their products and store information.
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The start-up has been launched by three young IT professionals based in Thiruvanathapuram.
Started by Rajesh J Nair (25), Ajesh Anand (27) and Anil Lookose (25) as a service providing company with focus on web design, Facebook applications and web applications, the company has within a year shifted to developing its own IT products.