The lifeguards went on an indefinite strike on December 29, prompting the state government to invoke the Essential Services Maintenance Act (ESMA) against them.
"Even as the strike is on, we continue to focus on the safety of tourists during the year-end celebrations. The strike is unjustifiable," said Manoj Agiwal, Chief Executive Officer, Drishti Lifesaving Pvt Ltd.
The company is the only one to have been engaged for rendering lifeguard services at different beaches.
He claimed that the company is managed by professional, responsible personnel and it has "ensured that the human capital receives best remuneration, recognition, training, after work quality of life and, where necessary, counselling".
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Agiwal said the company has arranged a fresh lot of highly-trained lifeguards who will join operations from today (January 1) in order to ensure the safety and security of the tourists.
"We will continue our strike. We are not going to give up our struggle till the state government takes cognisance," said Fonseca.
He said that a majority of the 650 lifeguards are on strike but added that "some of them here and there may have joined duties".