Now this obscure material, which is lightweight, strong and can handle extreme temperatures, is being built into the bellies of jet engines and promises to save billions of gallons of fuel in the coming decades by reducing weight and allowing engines to run hotter.
It has helped GE win jet engine orders worth USD 100 billion so far from airlines looking to shave their huge fuel bills. In the future it is expected to be used in power plants and other equipment.
The material is a type of ceramic that is hard and can handle high heat, like the ceramics people have been making for 25,000 years. But this ceramic is a complex composite that is also very light, and tough like a metal. No one wants the aircraft engine that is holding them 35,000 feet above the earth to shatter like a vase.
Success came only at the end of a tortured path of fluctuating research funding and disappointments that at times shook Luthra's hopes.
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GE is one of the few big companies that continue to operate large industrial labs that house thousands of scientists who work on basic research and long-shot projects that, sometimes, result in inventions like Luthra's. The Department of Energy helped with some early funding, hoping the materials could be used in power plants.
NASA wanted to use them in supersonic aircraft. The US military hoped they could be used in a new fighter jet. None of the efforts fully panned out, but they helped advance the research far enough for GE's Aviation division to fund more research and development, and to finally commercialise it.
Ceramic matrix composites can withstand temperatures 20 percent higher than these metals, and they are one-third the weight.
"For what it does, nothing can compare to it," says Gregory Morscher, a ceramic composites expert and mechanical engineering professor at the University of Akron.
The theoretical qualities of these ceramic composites have long been well known, but Luthra wanted to make them a reality, and put them to use.