International Sand Art Festival is a popular annual event organised by Odisha Tourism from December 1 to 5 at Konark in Puri.
Several sand artists from India and abroad will participate in the festival.
As the festival would coincide with the 'Make in Odisha' Conclave, a large number of visitors are expected to turn up to witness the international event, said Pattnaik, expressing happiness for once again being made brand ambassaror of the event.
Odisha tourism has been organising this festival for last four years.
So far, Sudarsan has participated in more than 50 international sand art festivals and competition around the world and won many prizes for the country.