The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts.
These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations -- startups or the established players -- this festival season.
Payment solutions provider Pine Labs, e-gifting platform QwikCilver, online gifting platform Giftxoxo and office supply e-commerce portal Zoffio, believe that this trend is here to stay and many corporates are likely to adopt this mode in the coming years.
Kapoor noted that "digital gifting solutions are not confined to startups or new-age companies, rather big conglomerates like Samsung, Max Bupa, Master Card, British Airways, Airtel, Universal Sompo etc are realising the value that PineGift digital gift platform imparts".
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In case of Pine Labs, the gift recipients using the digital medium of the web or a mobile app, get to choose their gift vouchers from 100 plus leading brands like Big Bazaar, Croma, Cinepolis, Kaya, Planet M, Spice Hotspot, Godrej Natures Basket, Mainland China, Pizza Hut etc and online stores like Flipkart, Amazon, Jabong, Makemytrip, Myntra etc.
"The e-gift cards can be customised with personalised images and greeting messages and can be given to the employees and clients," Qwikcilver Founder & CEO Kumar Sudarshan said.
By digital gifting, the entire logistics overhead is taken away, infinite personalisation is possible and there is a significant saving in the operational costs, he added.