Capri-Sun has entered the domestic market in partnership with Hyderabad-based company SDU Beverages.
"With the second largest population in the world, India's beverage market opens up great potential for us. To establish Capri-Sun in India is a big challenge we know that ...But we also are sure it offers unlimited potential," Capri-Sun CEO Carsten Kaisig told reporters.
A third of India's 120 crore plus population is 15 year- old or younger and that provides Capri-Sun unique opportunity to bring in the first all-natural kids drink here, he said.
"We have total annual retail sales volume of close to USD 2 billion. Capri-Sun is available in 110 countries. Around 6 billion pouches are produced every year and sold through our partners Kraft Foods in US, Coca Cola Enterprises in Europe and now SDU Beverages in India."
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The all-natural fruit drink for kids in available in four flavours, and in the first phase it will be available in top nine cities across the country.
SDU Beverages MD Kishore Agarwal said: "We will be able to produce 2 million cases in our plant in Hyderabad which is expandable to 6 million."
"We have made an investment of Rs 40 crore-Rs 50 crore in the first phase in this facility and are looking for Rs 50 to Rs 100 crore in sales target in the coming years," he said.