At an event to announce ICC's partnership with MRF Tyres ahead of the World Twenty20 Championships in India between March and April, Tendulkar spoke about how the format has revolutionised the game.
"T20 has changed the dynamics of cricket, the way it is played. For example, nobody thought that batters could play reverse sweeps off fast bowlers to short third-man stands. It has changed cricket big time," Tendulkar said at the launch of the four-year partnership.
Tendulkar, who was one among the brand ambassadors of last year's ODI World Cup, said not having any such role for the upcoming T20 showpiece makes it easier for him to put on his cheering cap for India.
"...Everyone is waiting for this opportunity to go and support India. This time I am not ambassador of ICC like last year when I had to say things discreetly and had said that the defending champions are ready to defend but this time I can say that India will go all the way," he said.
"This is my first time to Chennai after the floods in December. It was a difficult time and people from various parts of India extended their helping hand and getting things back on track. A big big thank you to all of them and it shows that it is the real character of our country. That is something that India is known for," he said.