In a rare show of dissent, Ma Long, Fan Zhendong and Xu Xin -- the world's top three men's players -- downed paddles at last month's China Open in Chengdu, saying they were too heartbroken to play after the removal of head coach Liu Guoliang.
It is highly unusual for Chinese athletes to publicly break ranks with the state sports system, and follows apparent attempts to censor online comment, according to a website which monitors social media in China.
After failing to appear for their second-round singles matches at the China Open, the "Chengdu Three" posted messages on social media saying they were too saddened by Liu's axing to play on.
They quickly apologised, along with Liu -- but the all- conquering men's team was then pulled from this week's Australian Open because of "tiredness". Nothing more has been heard since.
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After an internal investigation found "several deep- seated problems in the (team's) management", Liu was removed as overall head coach and named as a vice-president of the Chinese Table Tennis Association, the body said.
The problems affecting Chinese table tennis come after a shake-up in badminton, where Li Yongbo quit after 24 years as head coach in April, following a prolonged slump in form.
"It's so institutionalised and it's 'country-first' and all about China and not the individual," said Mark Dreyer, founder of China Sports Insider, which analyses the country's sports business.
"At the Olympic level people have been criticised for thanking their parents before they thank their country," he said, adding that Chinese officials often want to "piggy-back" on an outstanding sportsman's success.
"Individualism, putting yourself above the country and the team is frowned upon, so when people become big stars and start getting individual endorsements for example -- rather than team endorsements -- that causes a lot of problems with the old style of thinking."
She was a star in China but did the unthinkable and defected to arch-rival Japan, claiming that she had resisted an order to lose a 1987 world title clash to a Chinese team- mate.
Swimmer Sun Yang fell out with authorities over his relationship with an air hostess, and he was also banned after his involvement in a car accident while driving without a licence.
Ning Zetao, another of China's top swimmers, was kicked off the national team in February for signing sponsorship deals without official consent.
The biggest name to break free of the system is Li Na, who won Asia's first two Grand Slam tennis singles titles before she retired in 2014.
The outspoken Li hit success late in her career after she made the tough decision to go it alone with her own coaching set-up and organising her own sponsorship.
"It still staggers me, given how successful she was, why they have not allowed it more and why they persist with the fear of losing control and earnings," said Dreyer.
"Only China's sports administration can beat the Chinese table tennis team," quipped one user on China's Twitter-style Weibo, in a comment that was later deleted.
Reflecting the level of interest, the state-aligned Global Times newspaper published a lengthy analysis of the table tennis row.
"While the recent protest exposed discontent with the nationalised sports system, there is no denying that in ping pong at least, that system has an undeniable record of success," said the article, praising it as "a well-oiled machine".