'Timeless Wedding Concierge by Taj', which was recently launched here promises to be a "one stop destination for all things weddings" and in order to offer a wholesome and highly personalized experience.
"What we are trying to create is a one point stop where there is a single point contact for the couple to co-ordinate and create experiences including pre-wedding functions as well as anything that happens post wedding," says Chinmai Sharma, Chief Revenue Officer at Taj.
Pre-Wedding concierge services include yoga and meditation session with a personal instructor, specially crafted treatments for bride and groom to be and planning pre-wedding functions like bachelor party, sangeet, haldi and mehendi.
The main wedding services includes seamless query handling from beginning to end. From venue requirements, menu selection and tasting, room bookings, etc to recommendations for other allied services like photographers, videographers and florists.
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Sharma says that the venture does not eliminate the idea
of having a wedding planner. In fact, the brand itself has partnered with many such planners to offer the best solutions to the couple.
According to him, the brand plays a significant role in adding value through the wide network of partnerships and connections with the best names from across different industries and through 'Timeless Weddings Concierge,' it aims to facilitate interactions between the two parties.
"Since we have been holding weddings for a long time, our relation with our partners is significant. If an individual approaches a designer or a jeweller, they might not be able to get access. That's where we add value through our experience," he says.
While he does not mention the accurate expenses that might be entailed for a wedding by the concierge. "A typical range at our hotels is anything from Rs 5 lakhs and runs into crores," he says.