Even if there is no damage to the outside of the head, the impact may inflict catastrophic damage to the brain inside, they say.
Because a shock that smashes the brain, a 1.3-kilogramme organ with the consistency of soft jelly, against the hard protective shell of the skull, can damage nerves, brain cells and blood vessels.
Blood clots and bruising then result, which in turn causes pressure to build up and squeeze the brain, worsening the damage and amplifying the risk of permanent handicap or death.
In the case of Formula 1 star Michael Schumacher -- diagnosed immediately after his skiing accident last day -- neurosurgeons first operated to tackle bleeding and bruising and then placed him in an artificial coma after a post-operative scan showed "widespread lesions" on both sides of the brain.
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The lesions "are not good news", said French expert Jean-Luc Truelle, a retired professor of neurology at the Foch Hospital in the Paris suburbs. "It shows that there is bleeding across the brain's function centres."
"Right now, our goal is to reduce all external stimuli and oxygenate his brain as much as possible," said Jean-Francois Payen, head of intensive care at Grenoble University Hospital Centre, where Schumacher is being treated.
It can take up to 48 hours for symptoms of brain injury to emerge, which is why anyone who suffers even mild concussion should seek medical attention, said Truelle.